Over 8-hours of interviews with the leading small business owners and entrepreneurs online today!
Who is this book for?
- You should read this book because it will help you generate more sales and leads
- You should read this book because it will help you learn how to get more publicity for your brand
- You should read this book because the people interviewed in this book have collectively over 150-years of experience dominating their industry and niche
And here’s the BIG reason. You should read this book because after you read it, you’re going to be excited, energized, amazed, and ready to run through a brick wall to implement the strategies and techniques and lessons you will have learned. Here’s a tip: Put your helmet on first. Those bricks are tough!
What’s in the book?
This book truly covers the vast expanse of Internet marketing from start to finish. The topics you will read and learn about include:
- Word of mouth marketing
- Customer service success secrets
- Web broadcasting & podcasting techniques
- Motivational & entrepreneurial startup tips
- Book authoring & professional speaking tips
- Niche publishing business case studies
- Search engine marketing tactics
- Business branding & tagline techniques
- Affiliate marketing
- Landing page optimization
- Usability testing
- Public relations
- Pay per click strategies
- Viral marketing techniques
- Web video production & promotion
- Sales & marketing success & case studies
- Website copy writing & design
- Much more
And remember, these business-changing tips and lessons are delivered to you from the mindset of a small business owner to the small business owner (you). Everything you will learn in this book is something you can take back to the office today and implement tomorrow, with minimal cost. And who doesn’t want that? Sign me up! So without further ado, let’s hear from the experts.
“Every small business owner needs to read this book. I learned about 10+ different things that can help me do better marketing for my business today. And Jim’s interview style really makes it feel like two friends are just talking, so it’s an easy read as well. I enjoyed the audio files too”. – Roger S., Akron, OH
Video: Jim Talks About The Book
Meet the Experts
Wow, look at the successful individuals interviewed in this book.
John Dijulius, CEO, The Dijulius Group
Expertise: Customer service, Small business success
Bio: John is redefining customer service in corporate America today. He didn’t read the books on customer service, he wrote them. Secret Service, Hidden Systems That Deliver Unforgettable Customer Service (AMACOM BOOKS 2003) and What’s The Secret? To Being a World Class Customer Service Organization (Wiley & Sons 2008). One of the most captivating and charismatic speakers today, John’s keynotes and workshops are used by the top, world-class customer service companies to provide unforgettable customer service every day. John is also the architect behind America’s #1 Customer Service Conference.
Andy Sernovitz, CEO, GasPedal
Expertise: Word of mouth marketing, Sales techniques, Customer happiness
Bio: Andy Sernovitz teaches word of mouth marketing. He is the CEO of GasPedal, a word of mouth consulting company, and SocialMedia.org, the community for social media leaders at the world’s greatest brands. He taught Word of Mouth Marketing at Northwestern University and Internet Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. Andy writes an amazing newsletter and blog called “Damn, I Wish I’d Thought of That”, and is author of the book “Word of Mouth Marketing: How Smart Companies Get People Talking.”
Shawn Collins, Co-Founder, Affiliate Summit
Expertise: Affiliate marketing
Bio: Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports.
David Courvoisier, CEO, Courvo.com
Expertise: Voice-overs, Podcasting, Small business blogging & social media
Bio: They say true Midwesterners are coveted for speaking positions, because their delivery is unaffected by accents, twangs, regionalisms, or nagging dialects. If that’s true, Dave fits the bill. He was brought up on a honest-to-goodness crop farm in Central Illinois, and aside from being gifted with a good speaking voice; Dave understands the ethic of hard work and persistence.
Gary Vaynerchuk, Founder, Wine Library TV
Expertise: Entrepreneurship, Speaking, Books, Success
Bio: Gary Vaynerchuk, a 35 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8 years old he was operating 7 lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.
Guy Kawasaki, Managing Director, Garage Technology Ventures
Expertise: Entrepreneurship, Speaking, Books, Startups, Funding, Success
Bio: Guy Kawasaki is a founder and Managing Director of Garage Technology Ventures. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass, FilmLoop, and SimplyHired. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and an M.B.A. from UCLA, as well as an honorary doctorate from Babson College.
Justin Levy, Citrix Communications
Expertise: Social media, offline business success with online tactics
Bio: (Note: Justin did this interview a few years ago while he was still running the steak house. His updated bio information is included here now.) Justin Levy heads up social communications at Citrix Online where he helps to develop and execute social media strategies as part of the corporate communications team, as well as being the editor-in-chief of Workshifting.com, a blog focused on sharing resources on telecommuting, online tools, travel, technology, productivity, work/life balance and helping you to shift when, where and how you work.
Kevin Gianni, Founder, RenegadeHealth.com
Expertise: Niche website building, Publishing, Web monetization, Membership sites, Online business, Ads, Web video
Bio: Kevin Gianni is a health advocate, author, and interviewer. His expertise includes exercise, energy techniques, nutrition, paradigm shifting, and stress relief. Through his programs and online seminars, he has helped thousands of people from over 102 countries learn more, improve their health, and reach a level of fitness they never thought was possible.
Penny Sansevieri, Founder, Author Marketing Experts, Inc.
Expertise: Book marketing, Small business, Authoring
Bio: I started Author Marketing Experts, Inc because I’m an author and I wanted to give authors a company that understood them, knew the publishing industry and knew what they wanted. When I promoted my first book, The Cliffhanger, I had no idea what to expect. OK, I confess, I had already cast the movie version of the book and practiced my Academy Awards acceptance speech in front of the mirror a time or two but realistically, I was just along for the ride and what a journey it turned out to be. That’s one of the things that I try and teach authors “Enjoy the ride” – it’s easy to get caught up in the expectation of something greater and while we should all dream big, enjoying where you’re at will make the journey a better one. Also, be persistent. I teach that all the time. The first person who must fall in love with your book is you. I mean if you don’t love your book, who will?
Rocky Cipriano, President, Insight Marketing
Expertise: Branding, Taglines, Unique value propositioning, Selling ideas and concepts
Bio: Rocco (Rocky) Cipriano is a seasoned marketing professional with strong interpersonal, organizational, creative and analytical skills. Rocco has over 30 years of experience in marketing communications and is adept in fulfilling almost every marketing need: from strategic planning to comprehensive branding programs, from targeting new market niches to producing corporate brochures, print advertising and TV commercials. He has strong creative abilities, having won numerous awards in advertising and design, which compliment his keen business and analytical skills. This combination of abilities makes him an asset in every phase of the marketing/sales process – from conception to implementation.
Dan Neely, Founder and CEO, Networked Insights
Expertise: Social media
Bio: Dan is Networked Insights’ founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, he has expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers. As a serial entrepreneur Dan has played key roles in 3 other companies. Dan is a regular on Fox News and has been featured in the New York Times, MediaWeek, AdAge and Wired.
Susan Payton, Managing Partner, Egg Marketing & Communications
Expertise: Public relations, Entrepreneurship, Email marketing, Word of mouth
Bio: Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and blogs for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, BizLaunch and Lead411. Follow her on Twitter @eggmarketing.
Tim Ash, President, Sitetuners.com
Expertise: Landing page, Usability testing, Website optimization & conversion, Split testing
Bio: Tim Ash is the President and CEO of SiteTuners and its parent company Epic Sky. He is the author of Amazon.com e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions (LandingPageOptimizationBook.com – John Wiley Press 2008). During his 20 year involvement with the Internet, Tim has worked with American Express, Sony Music, Verizon Wireless, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, American Red Cross, Texas Instruments, 1-800-Flowers.com, Red Envelope, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives.
Jeremy Palmer, Founder, QuitYourDayJob.com
Expertise: Affiliate marketing, Landing pages, Pay per click
Bio: Jeremy runs over 100 affiliate websites promoting several advertisers in a number of different online categories. He’s recognized as an industry leader and advocate. He’s recently been featured in a case study on Commission Junction’s website, and am recognized as a top performer in their affiliate network winning the 2005 Horizon Award for Innovation. Jeremy has also been featured as a panelist at industry conferences such as Affiliate Summit, Commission Junction University (CJU), Ad:Tech, and eComXpo. In 2006 Jeremy was featured in Revenue Magazine (the premier affiliate marketing publication).
Tim Carter, Founder, AsktheBuilder.com
Expertise: Niche building, Online publishing, Making money online, Ads, Success
Bio: Tim Carter is a former newspaper columnist and general contractor that turned his expertise in the do it yourself home improvement industry into a global brand and very successful website.
Wil Reynolds, CEO, Seer Interactive
Expertise: Search engine marketing and optimization
Bio: Over the past 11 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Although the Internet bubble burst, Wil’s passion for web marketing has always been strong. Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002. Wil currently sits on the advisory board of Convenant House, an organization that works with runaway youth in the Philadelphia area. He has also volunteered with Alex’s Lemonade Stand helping to raise awareness for childhood cancer issues.
Steve Hall, Owner, Adrants
Expertise: Publishing, Advertising, Media Buying, Online Ads, Traffic
Bio: Steve Hall has done time in media, account management and new business at, among others, Leo Burnett, Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff.
Matthew Ray Scott
Expertise: Sales, Marketing, Pricing, Entrepreneurship, Motivation
Bio: Matthew Ray Scott is a Senior Director of Marketing for Cytori, a leading cell therapy regenerative medicine company. He has a diverse creative marketing & entrepreneurship background as a former Managing Director of a digital creative agency and a Managing partner in multiple successful businesses. Matthew’s creative and client work have been featured in some of the top publications in the world. At the time of this recording, Matthew was leading client work as the Managing Director, The Strategic Incubator.
George Wright, Director of Global Sales & Marketing, Blendtec
Expertise: Viral marketing, YouTube, Web Video
Bio: George’s Will It Blend? viral marketing campaign has changed the face and the future of online marketing. As seen by millions on programs like the Today Show and the Tonight Show and as reported by the Wall Street Journal, Business Week, and Forbes, Will it Blend? has delivered unprecedented awareness from an initial investment of $50.
Also available at: Barnes & Noble
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Also available at: Barnes & Noble